Sneaker Tokyo vol.2 | Hiroshi Fujiwara | Shoes Master book

hiroshi fujiwara

There’s no point pretending that there was some higher-level theology drawing me towards this book: Hiroshi is undoubtedly a clever guy, but it’s his aesthetic awareness that is so appealing. Without having looked through this book, I knew it would be packed with lots of images that would have me drooling – the accompanying text is almost a bonus.

Hiroshi runs through his sneaker archives by brand, featuring the usual players along the way but also throwing a few curveballs in too. I didn’t expect to see Northwave, Airwalk and Timberland sandals in amongst the Nike and adidas gems, but that just adds to the book’s appeal.

I’m a huge fan of Hiroshi’s design contributions, so it’s nice to see pictures of his HTM (Hiroshi, Tinker Hatfield and Mark Smith’s collaborative series for Nike) models and the Fragment designs. The Footscape pages in particular are great to see and the small glimpse into the Monotone series from 2001 should inspire some people to dig those out again.

hiroshi fujiwara

Shoe porn aside, the pages of copy in here are actually pretty interesting: this is far less of a magazine with a hard cover and much more of an actual book compared to some recent publications. There’s documentation of his travels around Asia, with interviews from Hiroki Nakamura (Visvim), Kazuki Kuraishi (adidas) and Takashi Imai (Madfoot) and a nice discussion section with Mark Smith from Nike.

hiroshi fujiwara

Something that would normally grate with me is the use of worn (in some cases heavily worn) shoes, but here it makes perfect sense to feature them. Hiroshi is less of a sneaker collector and far much more of an informed connoisseur and fan.

Another Japan-only publication, thanks to the joys of auction websites, you should be able to locate a copy reasonably easy.

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