Personal Effects | Hiroshi Fujiwara

When you’ve been crowned ‘the Godfather of streetwear’ by your contemporaries and followers, you’ve got a lot to live up to. And if anyone is going to qualify themselves for the accolade, then Hiroshi Fujiwara is probably a pretty good contender. His work for various brands over the past years has often been interesting and his attention to detail and thought process is something to aspire to. Add to that, he’s a very personable chap as well: he popped into the old Unorthodox Styles/Crooked Tongues office back in 2003/2004 along with Nike’s Mark Parker and Tinker Hatfield and we enjoyed meeting him.

This little book is nothing more conceptual than a little visual list of some of Hiroshi’s favourite items that he’s picked up. And when I say ‘items’, it’s as broad as it gets. You get a page of text (in both Japanese and English) and a photographic plate of each item, which ranges from technical Burton jackets, through to Gibson guitars and even his favourite elastic bands and artificial sweetener! Something like this could easily be a tasteless display of self-indulgence from others, but the little descriptions and the feeling of passion behind the selections makes for a very interesting snapshot of Hiroshi’s world.

Although this seems to be a Japan-only release, it doesn’t seem too hard to find if you have a quick search online.

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