Nike SB | Fluff book

I have to be honest – although I consider myself pretty well-informed in anything skate-related, this book initially confused me. A little exploration and research quickly informed me that Fluff is a respectable skate mag based in Holland, with a little more focus on creativity than most other magazines. Flick through a copy of the mag and you’ll notice that photography is given a priority over pages and pages of text.

So it’s very appropriate that Nike SB collaborated with the Fluff guys to create this incredibly impressive promotional book. My buddies Ray and Pete sourced us a copy (thanks!) to check out on Trashfilter and I’ve spent the past couple of weeks combing through the weighty lexicon: at 610 pages in length, it’s incredibly heavy (we’re talking around 4-5kg) and will give you dead-leg syndrome quicker than a long-haul aeroplane flight.

Photographer Marcel Veldman was given creative freedom to give his insight into the 19 European countries that form the background behind the visuals. You get plenty of full-bleed action, lots of great sequences and enough text to give you something to sit and read once your retinas retain their focus.

A very limited (ie. a rumoured 12 pairs per country, to coincide with regional exhibition spaces) Nike Bruin model was created as well, in a very nice light grey suede and canvas combination: the as-expected ‘overnight queue’ system kept the hype levels at a premium. Standing outside a closed store overnight in the depths of February’s icy conditions shows dedication!

The book must have taken a hell of a lot of hard work to compile and in some ways it’s a shame that it seems to be a limited item, considering the amount of skaters who’d probably like to own a copy. That said, it’s free (seriously!) and there do seem to be copies available through selected skate stores, so check if your local skate store has any left.

Check out the Nike SB Fluff website for more information.

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